3 Quick Tips On How To Leverage Small Business Online

leverage-small-business-onlineThe Internet is a wonderful place for those with a small business to broaden their reach in ways that was unimaginable a decade ago.

Not only do you have access to billions of people worldwide, but it’s a fairly inexpensive and low risk method of getting your products and services known, with the potential of a large return.

But if you’ve dabbled with DIY online marketing or have attempted to operate a business over the Internet, then you likely know just how difficult it can really be to get people interested in your company.

Here we have our top tips on how to leverage small business online so you can increase interest, boost conversions, and amplify your ROI (return on investment).

Tip 1: Find The Right Target Market

You may think you know who’ll like your products or services, but a surprising number of businesses really have no idea who’s buying from them: you may think that your top customers are aged over-40, yet those who are buying from you, or influencing the buying decision, may actually be within the 18 to 35 range.

What does this mean for you? It means that your marketing strategy is probably all wrong. And when the marketing strategy is wrong, you’re losing sales.

If you’re on the hunt to discover your target market, ask yourself:

  • What is it that you’re selling?
  • What makes what you’re selling special or unique?
  • Who’s problem does it solve
  • Why would someone want to buy your product or use your service rather than someone elses, i.e. what is your point of difference or unique selling proposition.

Tip 2: Make Use Of Inbound Marketing Techniques

There are so many things that you can do online (most only require an investment of your time) that will take your online business to a new level.

Blogging and social media are two ways to get your name out there and help you increase your page rank in search engines like Google, Yahoo and Bing. Landing pages, PPC (pay per click) ads and video marketing are also all proven ways that increase lead and customer conversion rates.

When deciding on which inbound marketing techniques you’re going to use, consider your customer and choose methods that you think would best appeal to them.

Tip 3: Outsource

No one person in business can do everything. Whether you’re a solo entrepreneur or have a few employees working with you, it’s important that you focus on what you’re best at and outsource the rest of the duties to experts in those fields.

This may be delegating other tasks to your current employees, or hiring a third party internet marketing firm to take the reigns of your online marketing campaign. It’ll make your life easier while delivering better results.