What is a Press Release? Understanding the Benefits of This Marketing Tool for Your Business

news_press releaseIn today’s increasingly connected world, entrepreneurs and marketers spend a lot of time talking about social media strategies, viral Internet marketing campaigns and the effectiveness of mobile advertising. Though these techniques get results, they are also complex, costly and designed for long-term success.

On the other hand, a seemingly simple marketing technique like writing and releasing a press release is an efficient way to draw attention to your business.

Let’s take a look at how press releases work and the benefits they can have for your company.

What is a Press Release?
An online press release is an official statement given and distributed to the media and members of a community. Your company can issue a press release whenever you have something newsworthy to share. Press release news content gets syndicated and distributed across a wide spectrum of news outlets and is great for broadening a business’s online footprint.

Many businesses create press releases when they begin offering new products or services, join up for projects with other companies or appoint new executives. Press releases are intended to help you get media attention and to get people talking about your company.

Why are Press Releases Important?
As an essential part of your local business online marketing plan, a press release can attract new customers in your area to learn about what your does. Local news outlets are always looking for stories and information to report, and a press release gives them all the facts they need to create an interesting brief about a recent event. Your business earns free publicity, and customers who are interested in what you have to offer will seek out your website or contact information to learn more.

How Can a Press Release Help My Business?
A press release is one of the best ways to control the information that gets out about your company. You can drive interest in your latest products by including photos, videos or previously unreleased details in your press release. There’s also a great chance that your press release might be shared widely across social media channels and news organizations, drawing in more publicity and helping you build links to your website.

When you’re looking to expand your business and to reach a wider audience, you need a way to communicate with people who are interested in your company’s products and services.

Whether you’re running a small local retail shop or a national online business, a press release allows you to build awareness of your business, prove your expertise and get people interested in what you have to say.

Interested in setting up a press release for your business? Contact Scott Rogers.