How to Boost Your Local Business SEO

Local businesses play a big role in community building

They keep the local economy alive and kicking, and create jobs!

 

 

Communities with an active local business scene are the most resilient in times of economic downturns.

Also, many of today’s generation of young startups are champions of fair and healthy workplaces. They give the neighborhood character and energy.

However, many of them are dealing with limited budgets and resources. If you’re a local entrepreneur, it’s necessary to be creative and critical with your marketing strategy to make sure every dollar you spend will ensure significant results.

The good news is that there are online marketing tactics you can use that are cost-effective and proven to work as well.

Most of your target customers make decisions about the products and services they choose to purchase based on information they access from the Web. If they find information about your business easily, and the pages they visit provide a positive impression about your business, then you increase possibility of gaining more customers. That’s why it’s absolutely important to invest in your local business SEO.

Here are some of the tactics you can use to boost your online visibility and gain a better position in search engine results:

Invest in a mobile-friendly website

Customers today use their handheld devices more than their desktop computers when they are looking for a local business. Studies have shown that when people see you via mobile search, they’re most likely to pay a visit to your store. And if their visit is based from information they found on the mobile Web, there is a higher likelihood that they will make a purchase during that visit.

So make sure your website is easily searchable and accessible via mobile.

Optimise your website information architecture

Invest in a domain name that’s easily related to your business name and location. Use copy and descriptions that best describe and identify with the products and services you offer. Provide information that answers the possible search queries of your target customers. Moreover, make sure your updated contact information (telephone number, address and opening hours) are displayed in each page of your website.

Audit information about your business on the Web

Claim your listing on Google, Facebook and Yellow Pages, review sites such as Yelp and Foursquare, local online listings and other third party sources. Correct old or inaccurate information especially your contact numbers and addresses. Add photos, price lists, promo updates and other information that help customers with decision making and allow you to stand out from the competition.

Engage your community via social media

Build a social media strategy that best suits the needs and preferences of your target market. You don’t have to be on all platforms all the time – just choose the social media sites where your audience mostly hangs out. Use social media to make announcements, answer your customers’ questions, show recognition for good feedback and address negative ones.

Effective local business SEO relies on providing accurate, relevant and interesting information about your business – and making sure it gets seen by the people that matter most to your growth.

If you haven’t tried these tactics, take time to apply them and see the difference they can bring.

  • I’m really enjoying the theme/design of your web site.
    Do you ever run into any internet browser compatibility problems?
    A number of my blog visitors have complained about my
    site not working correctly in Explorer but looks great in Chrome.
    Do you have any solutions to help fix this problem?

    • Kristan,

      IF you contact me by direct email I can probably help you out.

      Scott