How Local SEO Can Improve Your Stonnington Small Business Online Marketing Strategy

If you’ve dabbled with online marketing in the past, then you’re likely familiar with a lot of the common terms and tools used to help get your name out there in the online world. But what a lot of our local businesses don’t get right when implementing their Stonnington small business online marketing strategy is targeting the right people – in this case, the locals.   Why Local Search Engine Optimisation … [Read more...]

Content Marketing Stonnington: A Focus On Sharing

One of the best ways a small business can build its brand is by information sharing – on its own website and on third party sites. If you have a small business in the Stonnington area, content marketing could be just what you need to reach more potential customers or clients. While many businesses are creating Facebook pages, LinkedIn profiles and Twitter and Pinterest accounts (which they use for quick product or … [Read more...]

The Smart Way To Build Your Mailing List Fast

Whether you're a Fortune 500 business or a local business that's always just around the corner, you need an online presence to get your business the attention it deserves. Local businesses always tend to fall behind or fail because they're always trying cheap or free scam techniques to build up their presence fast. The worst mistake they make is wasting money on “get names fast” mailing list schemes. It's … [Read more...]

The Top 3 SEO Trends to Know in 2013

SEO may feel like an always moving target. That's because it is. And boy did we see that target move in 2012.  With stricter standards and ever changing algorithms, Google is making SEO more competitive than ever. Now that 2012 is history and the new year is, well, not so new (unless you celebrate the Chinese New Year), its the perfect time to look back, review and see what lessons we can carry through to dominate … [Read more...]

5 Types of Content Marketing That Engage and Hook People

Content marketing is a powerful way to sell, provided you know how to properly wield it. Engage potential customers with blog entries and web content that illuminate, inform, and enthrall. Identifying content that readers crave can help you expertly tailor your content marketing campaign to drive sales and pull visitors to return to your site. John Jantsch, marketing consultant and author of “[simpleazon-link … [Read more...]

How to Choose Effective Keywords for Your Marketing Campaign

Keywords enable Internet users to find the information they need, and are used in almost every online environment. Choosing the right keywords is essential if you want your content, website or business to be found. Without the right keyword research, your marketing efforts will not be seen by the people you are aiming them at. Choosing the right keywords puts your marketing material in front of those most likely … [Read more...]

Is Directory Submission Still Useful for SEO?

Website Owners Can Still Benefit from Submitting Their Site To a Directory Directory submission is a PR technique developed during the 1990’s which aimed at providing backlinks to websites, thus creating traffic. It also made it easier for search engines to find these websites. Today this technique has lost much of its value, especially due to the vast amount of directories that have been created and the changes … [Read more...]