How Local SEO Can Improve Your Stonnington Small Business Online Marketing Strategy

local-seoIf you’ve dabbled with online marketing in the past, then you’re likely familiar with a lot of the common terms and tools used to help get your name out there in the online world. But what a lot of our local businesses don’t get right when implementing their Stonnington small business online marketing strategy is targeting the right people – in this case, the locals.


Why Local Search Engine Optimisation (SEO) Is Important

According to a recent study, almost half (43%) of all Google searches were related to local search (Chitika, 2012). This isn’t overly surprising given that more and more mobile and smartphone users are using their handheld devices to look for local company information, reviews, and prices. And it doesn’t matter if your business is strictly online or strictly offline – people are looking for you online.

Optimising Your Site For Local SEO

The tips that we have here are nothing too new in terms of your SEO. What is new, however, is the material, the content, or the way that things are presented so that you’ll fair better in those local searches and gain the attention of people in Stonnington or other nearby suburbs, like South Yarra and Windsor.


Here are just a few ideas to get you started

Refine Your Keyword Strategy

It’s been shown time and time again that the more that a business adds to its website’s blog or news section, the better their standing with the search engines. If you’re really trying to win over the local competition in the Stonnington area, do more than just a general “keyword” search with your favourite keyword tool.

Use the available geo-targeting capabilities of that tool to find out what terms are being used most commonly amongst those who live in Stonnington and the surrounding areas. If you’re really struggling for content, come up with case studies and customer testimonials featuring local residents you’ve helped recently. Testimonials deliver the ‘social proof’ that money can’t buy.


Optimise The Big 5

That means optimising not only your page content, but your page title, your URL, image alt text and your header tags. These should all be loaded with local terms to help you show up in those local search results. We use some great tools to do this, while maintaining the integrity of your blog and page titles.


Create Local-centric Content

To really gain the trust of those around you, why not write about other businesses, amenities, or services in the area that can be complimentary to yours? For instance, if you have a dog grooming business, why not write a piece about your favourite dog kennel or pet sitting service in the area or feature a groomed ‘Stonnington dog of the month’?

Not only are you telling Google that your content is relevant to your area, which in turn will improve your local search rank, but your post will likely be shared by owners (and friends of owners) through social media.

If you’re one of the savvy business owners in and around the Stonnington / South Yarra area, or even Richmond for that matter, who has grasped the importance of having a well constructed online strategy, we’re on hand to help you make it a reality.

You Can Enquire Here.