How To Kick Start A Successful Business Online


Not all too long ago, when the world economy took a turn for the worse and many dot-com companies fell to their knees, a lot of online and offline businesses began to ask themselves, “Is being online really for me?”

The proof for any business, from those who are already online to those who are considering moving online, is in the stats.

  • In February 2013 online sales in Australia grew by 19%. Online sales for the previous twelve months totalled $13.1 billion (NAB Business Research And Insights, 2013).
  • The cost of inbound marketing methods (optimized websites, landing pages, content marketing) costs 61% less than outbound marketing methods (direct mail campaigns, cold calling, trade shows, etc.) (HubSpot, 2012).
  • 43% of all Google searches are for local business information (Search Engine Land, 2012) – so if your business isn’t online, you may be missing out on qualified leads and customers

Not only will you make more money bringing your business online, but you’ll be saving too.

Whether you plan on moving your business completely online or are opening up an online storefront in addition to your physical store, you’ll be saving on overheads, including premises and staff expenses. At the same time you will be opening up your business to a global marketplace that, not all too long ago, was beyond your reach.

DIY or Engage Experts?

The thought of bringing your business online can be daunting, and it will take a bit of work, more if you decide to do-it-yourself. Before even getting started with the task, start off by thinking about who you can delegate tasks to, who you may need to hire for additional support, and what your role will be in the development of it.

If you’re like most business owners, you will know your business well – but when it comes to building a website, getting traffic to it, or creating the right type of content, well, let’s just say that it falls outside of your area of expertise. But the good news is that there are people out there who can do these things for you, and do them better and more efficiently than you can imagine.

When you free up your time, you’re then able to focus on the tasks that you’re good at – like running your business. Never underestimate how that time will help propel your business forward in both the online and offline world.

The Market’s Needs

While hunting for the perfect online business support, really think about your market’s needs, and how your product or service can fill that need. This should be something that your marketing team is continuously looking at, regardless of whether you’re an online business newcomer or a seasoned veteran. To help you brainstorm, visit some online forums that are specific to your niche, and note the questions being asked or problems that need to be resolved.

Scope Out The Competition

Don’t be shy; dig right in and check out what your competition’s up to. Make note of what it is that they’re doing to help fill the market’s demand and then think about how you can do the job even better. We use a number of inbound marketing tools to help give our clients greater insights into their competition – such as what keywords they’re using and at what success rate. Which brings us to our next point…

Be Keyword Savvy

“Keywords”. If your are exploring the world of online business, you’ve probably heard about them, but do you know what to do with them?

It’s always a good idea to enlist in the help of SEO consulting specialists, or a a full-service online marketing firm like ours, but you can make some great progress yourself with the Google Keyword tool (or any other similar free keyword tool).

The strategy here is to make a list of relevant keywords where there isn’t too much competition. You can begin by:

  • Making a list of keywords you feel are relevant or important to your business (include geographical names like ‘Stonnington’, plural versions of keywords, and several variations)

Evaluating your keywords with the Google Keywords tool

Get more specific with your keywords and opt for “long-tail” keywords rather than short-tail keywords (these will give you a far better return on investment).

Be flexible and continually update your keywords based on how well (or how poorly) they’ve been performing

Remember that the aim of the game here is to not only get a high ranking for a keyword, but a high ranking for a keyword that’s relevant to you, your company and product or services. Do it right, and you’re sure to outrank and outshine your competitors in the search engine results.

Once you have the basics covered, you can then expand your global reach with more advanced inbound marketing strategies – for a far less expensive price tag than traditional offline strategies. Use these business gains to continually reinvest into what’s making your business profitable.

An SEO firm or inbound marketing expert will be able to tell you exactly what’s working, what’s not, and where you should be allocating more of your business budget in order to continually drive up conversions and improve your business’s bottom line.

For a no-obligation discussion on how we can help get your business online and growing, Contact Scott Here.


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