How To Kick Start Small Business Marketing For Personal Trainers

Being a personal trainer can be incredibly rewarding, but if you’ve been in the business for a while, you’ll have witnessed the growth in the industry and the increased competition for clients. Just in Stonnington alone there are several big name gyms and other independent or self-employed personal trainers working to win over potential clients.

So what can you do to make sure that you can get ahead?

The answer is to get online and begin to implement strategies for smart small business marketing for personal trainers. Following are some steps to help you to make a start.

Define Your Niche Market

Sure, you can train anyone, but if you create a niche within the fitness world that you can cater to, then you’re sure to drum up more interest. Your niche may be post-pregnant women, seniors, or you may exclusively train overweight individuals.

Here’s the thing: you don’t want to just pick any niche. First think about what niche you really feel passionate about. Then look at who it is that you’ve historically appealed to in the past. Who are your typical clients? Does your clientele match the niche that you’re striving to attract?

Develop Your Marketing Strategies

Next is the fun part: coming up with how you’re going to get your name out there. Handing out fliers at the gym or leaving your cards to be handed out at the local recreation center are all great outbound marketing techniques that’ll get you some recognition.

But more and more Australians are going online to find information about trainers like you. This means that if you want to have a successful business, you need to have a strategic online presence. Key components to your online marketing strategy include:

  • Creating a professional website for yourself (this will act as your online calling card)
  • Keeping a regularly updated blog with content that will appeal to your target market
  • Opening up social media accounts on Twitter, Facebook, and LinkedIn so that you can connect with the public and other industry professionals on a personal level

From there you can branch out to numerous other inbound marketing outlets, like PPC (pay per click) ads and video marketing, to help spread the word about your personal training business.

Measuring Your Success

Here’s another reason why we love online marketing: you can actually see just how successful each of your marketing endeavors is. When we set up your analytics tools, you can quickly see just how many visitors your site has received, where those visitors came from, and which marketing techniques generated a lead or customer conversion. Then you can cross reference results to help you determine what worked, what didn’t, and what needs a bit of tweaking.

Online marketing is one of the key advantages to take your personal training business ahead of the competition.