How To Use Video As A Marketing Strategy

video-marketingVideo sites, like YouTube, have become so popular that many large companies are spending more on their viral video creation then they are on direct marketing. This fundamental change in big business has incredible implications for the rest of us.

If you are a business owner, or a salesperson, or involved at all in any type of marketing, it is requisite that you involve yourself in video marketing. The opportunity cost of not participating in this new type of marketing is too high to be ignored.

This article will provide you with some tips on how to get your feet wet with video marketing.

Creating High-Quality Video

High-quality and high-definition are not the same thing. When we talk about creating high-quality video, we are talking about creating a video that is engaging to the target market in question. There are many fine examples of this concept scattered throughout YouTube.

Companies are learning that the best way to gain loyalty from a consumer, particularly with the rising generation, is to entertain them first and sell them second. Spend more than 10 minutes on YouTube and you will eventually find a video that has gone viral having been produced by a large company.

What was it that made it go viral? What qualities do these types of videos have that caused them to receive millions of hits, and subsequently, dramatically increase the exposure of the brand that produced the video?

It is the high-quality content that was produced for the consumer. Those brands that have done well with video marketing have approached their video creation in such a way that has allowed them to connect with their target market in a very equalizing and approachable way.

Video Marketplace Interaction

You may not have considered this before, but YouTube is actually a marketplace. Every day, more and more consumers are actively participating in the YouTube community. This video marketplace presents unique challenges and upsides to those business owners who decide to engage with consumers there.

It takes more than simply posting a high-quality video to attract the kind of attention that is required to tap into viral traffic. Users want more than content, they want loyalty, they want connection, and they want to feel like they are part of a community.

If you decide to engage in video marketing, you must realize that half of your efforts will be spent increasing a community vibe within your own video channel. This includes liking and commenting on other videos, responding to messages in real time, and reaching out by subscribing to other video creators.

By approaching video marketing in this way you will create a community of passionate people who will share your video with others. Having this kind of loyalty allows you to not only increase your bottom line, but increase the amount of feedback that you receive from those that interact with your brand.

It is this feedback loop that will ultimately allow you to create the content that will most impact your user base and target market. At the end of the day, it is the satisfaction of your consumer that will ultimately provide you with a long lasting business. This same principle applies to video marketing.


Video marketing is absolutely the wave of the future. In fact, it is the wave NOW!

Video allows you to connect on a much more emotional, and tangible way than text and photos do. Utilizing video marketing in your overall online marketing strategy will dramatically increase the results of your efforts.

By following the tips outlined in this article you will be well on your way to implementing a high quality and effective video marketing strategy for your business.