Search Engine Optimization For Stonnington Small Businesses

local-seoSearch Engine Optimization or SEO is a key component of a good Internet marketing strategy. It refers to online techniques that can make a website or web page more visible to search engines.

Internet users typically find their way around the Internet – viewing web pages, finding content and helpful information and products and services they need – by entering a search query on a search engine such as Google.

While other web properties, such as social media sites, can drive traffic to a website, much of a website’s traffic will come from search engines.

So all businesses with an online presence should explore and implement search engine optimization strategies. Stonnington business owners can learn the basics of SEO; however, the complexity of a website and the amount of time and effort required to implement a continuing SEO strategy may require the more experienced services of a specialist in the field.

How search engines work

Search engines ‘spiders’ crawl the Internet regularly, viewing web pages in search of fresh content. They pick up key terms or phrases in various parts of the web page, store and index them in huge databases for later retrieval when a searcher enters the same keywords in a query.

Search engines rank web pages using highly guarded algorithms that determine importance, relevance and popularity of each page. Search engineers modify the algorithms frequently in an effort to provide only the best search results.

While a search query can present numerous matching results, Internet users want their information delivered quickly and usually view only the first few pages of search results. Consequently, websites appearing in the top results tend to receive more traffic than others.

SEO Components

Keyword research: This involves the identification of the terms and phrases that people use to find products, services and businesses similar to yours.

On Page Optimization: A website must be structured in a manner that enables search engines to view and understand what a website is all about. This involves technical elements such as meta tags, page URL, image alt attributes, and XML sitemap.

Off Page SEO: A website’s popularity or importance is gauged by the number of external web pages that link to it. This can include social media properties, online press releases, and document sharing sites.

User site experience: Navigability and ease of use help improve the user’s website experience. This can include a review and redesign of the header links, categories and other interactive elements of the website.

When creating and implementing search engine optimization, Stonnington small business owners who want to manage their own DIY optimization, will need to be aware of search engine guidelines in order to obtain the most effective results and return on their financial and time investment.

Learning and mastering SEO takes time and can lead to huge cost blowouts from trial and error. An SEO specialist can help you plan, implement and maintain an effective SEO strategy.

Lucky that you have read this: now you know who to call!