The Building Blocks of a Successful Online Marketing Strategy

There was a time when all you needed to create an online presence for your business was to create and launch a website. Today, online marketers are utilizing a wide variety of tools, reflecting both technological advances and the impact of these on consumer behaviors.But whatever tools you use to promote your company and its suite of products or services, your online marketing strategy should be anchored on three … [Read more...]

Marketing Strategy For Business Growth — Laying Down A Solid Foundation And Building Up Defenses

The global economic slump created a strong paradigm shift; many believed that just being employed wasn’t enough and the safer solution was to have investments, like personal businesses. It's quite ironic how this came about; big corporations were forced to downsize or shut down, and then people began thinking that the one thing that can keep them financially afloat was creating their own business. Generally, the … [Read more...]

5 Types of Content Marketing That Engage and Hook People

Content marketing is a powerful way to sell, provided you know how to properly wield it. Engage potential customers with blog entries and web content that illuminate, inform, and enthrall. Identifying content that readers crave can help you expertly tailor your content marketing campaign to drive sales and pull visitors to return to your site. John Jantsch, marketing consultant and author of “[simpleazon-link … [Read more...]