Online Marketing Solutions – Using Different Types Of Content For SEO

Online marketing is all the rage these days – it effectively targets brand awareness goals and turns traffic into profitable conversions. There are so many online marketing solutions available these days but what remains to be the most effective is search engine optimization or SEO. For Internet-based businesses, it’s crucial that their presence is easy to find in the most commonly used search engines, preferably on … [Read more...]

The Internet and Small Business Marketing for Lawyers

The practice of law may not be considered an ‘online business’ but these days lawyers do need an effective and ethical method of growing their client base online. It is where their potential clients are looking for them. Legal professional fees are the lifeblood of solo practitioners and small law firms. Lawyers need to invest in the marketing of their services online in subtle ways – such as content marketing, … [Read more...]

What is a Press Release? Understanding the Benefits of This Marketing Tool for Your Business

In today's increasingly connected world, entrepreneurs and marketers spend a lot of time talking about social media strategies, viral Internet marketing campaigns and the effectiveness of mobile advertising. Though these techniques get results, they are also complex, costly and designed for long-term success. On the other hand, a seemingly simple marketing technique like writing and releasing a press release is an … [Read more...]

3 Quick Tips On How To Leverage Small Business Online

The Internet is a wonderful place for those with a small business to broaden their reach in ways that was unimaginable a decade ago. Not only do you have access to billions of people worldwide, but it’s a fairly inexpensive and low risk method of getting your products and services known, with the potential of a large return. But if you’ve dabbled with DIY online marketing or have attempted to operate a business … [Read more...]