Using the Power of Twitter to Market Your Business

Twitter was originally designed as a social network, but it is now being used by thousands of businesses to support online marketing activity. Twitter has grown into a global community, and is a fantastic tool for promoting your brand, products and services.

See how you can market your business with the leveraging power of twitter.


Think Strategy First

Before starting any Twitter marketing activity, you need to be clear on your strategy. As with any individual element of marketing, use of Twitter should align with your overall marketing plan.

Examples of Twitter marketing strategies include attracting new prospects, communicating with existing customers and making special offers.

Having one or two clear objectives from the start will make keeping on track and knowing if you are having success easier.

  • Twitter marketing is an ongoing project, and you need to be prepared to stick with it for the long term.
  • Don’t expect to see results overnight, and accept that building a following on Twitter takes time and effort.
  • Costs of Twitter marketing are very low, and the investment of time will bring rewards and results.

Followers expect regular updates via Twitter, and you need to plan what’s a realistic number of times you can do this. A regular weekly update is fine for most businesses, and you can send additional updates if there are news items or hot topics which will appeal to your readers.

It’s important to keep up to date with relevant news and events for Twitter marketing. There may be industry news you can share with your followers, or it may be things happening in the wider news which will affect them.

Think of how you to use news stories in ways relevant to your readers. Twitter is all about what’s happening right now, and you need to react quickly and issue updates while news is still current.

Other marketing tools are available to make Twitter marketing more effective. It’s possible to use a single platform to issue updates across several social media at once.

For example, the same news item can be broadcast on Twitter and Facebook from a single source. Software is also available to track your results on Twitter, and this is essential to understand who’s reading your updates. All marketing activity involves testing and tracking, and you may be wasting your time if you don’t do this.

Twitter is a Great Platform for Conducting Research Via Polls and Surveys

This is a very cost effective way of asking your customers and prospects a question. For example, a company considering a change to a product could ask their customer base for thoughts on the change.

Customers appreciate being asked for their views, and engaging them in this way can help to build loyalty.

Successful Twitter marketing is all about growing an audience of followers. The viral nature of Twitter messages means this happens naturally, but there are ways you can actively grow your audience. A simple way to do this is to offer a prize draw inventive via Twitter. The prize can be related to your business, or something with general appeal such as a shopping voucher.

Running an incentive campaign can send your traffic soaring exponentially.

Twitter is a great way to communicate with your customers, and is an essential tool for social media marketing.

We can help you to create a small business marketing strategy that is appropriate for your yoga studio and provide web development and content services as well.

Online small business marketing for yoga studios costs much less than traditional offline marketing activities, making it a sound investment for any small business.

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