What Does Web Development Have To Do With Successful Online Marketing Strategies?


Online Marketing Strategies: Search, Email, Content,
Social Media

There are so many components to an online marketing strategy — and the bulk of it will depend on how well your website is designed.

Although, design doesn’t necessarily mean it has to look appealing.

By all means, make your website look as good and functional as you want it to, but it should also be measurable, built to sell, and optimized for search engines.

Because even with multiple online sources for your business, everyone eventually lands on your website.

Designing Your Online Marketing Strategy

The success of your online marketing strategies hinges on the very architecture of your website. Every aspect, every page on your website has direct and indirect relation to how well your products sell and how consistently your services are acquired.

There are certain elements that can work for some websites and not for others. For instance, while flash animation might be engaging for a creative service provider, the same program used by an online retail store will just slow down a shopper’s browser and most likely force them to go to another retail store.

One of the basic goals of an online marketing strategy is to improve your business’s website traffic.

When you get more traffic to your website, you’ve essentially got a captive audience to which you can engage and sell. But your Web marketing strategies, whether it’s getting published on niche blogs or enhancing your social media presence, may just fall short if your website isn’t developed for usability.

Even when your distributed content directs traffic to your website, visitors (read: ‘possible customers’) can still leave if the navigation isn’t intuitive, the pages are too dense and difficult to scan, or if the load time takes too long.

Content Matters

Good website development isn’t just limited to choosing the perfect design and using the right elements. It’s also about having high quality content that meet the demands of today’s consumers and comply with the somewhat exacting measures of search engines.

Content should go beyond the written articles and blog posts. It should also include videos, audio files, and images that convey data relevant to the website’s business.

Contact Scott for a customized content pack developed for your specific business strategy.

Most developers have found platform-enabled websites to not only comply with current search engine policies but are also much easier to modify by the owners themselves. Websites that have been developed for easy maintenance and changes would be a bonus for many small businesses looking to control costs.

Even the simplest of websites can produce lucrative business for the individual or the company. By making sure your websites are developed accordingly, you’ll be able to maximize the investments you make on Internet marketing strategies.